Change management for content strategists
Dominik Berger
Implementing a content strategy means organizational change. Although it’s often an overseen “side effect”, content strategists should actually…
Browsing Category
Content Strategy
11 posts
A new grand compromise in content management
Content management systems are facing enormous challenges these days, such as an increasing number of channels. Users consume…
Content strategy & agile project management
One of our last courses at the Content Strategy Master programme (FH Joanneum Graz) was about project management.…
A reflection on portfolios
After publishing a decent amount of blog posts here on my portfolio called “Content Pirates” since over a…
The evolution of web design
During our Interface Design and Typography-course at the Content Strategy Master programme of FH Joanneum Graz we had…
How to pitch content strategy
During our Brand Values, Message Architecture, and Strategic Communication-course at the FH Joanneum Graz we had the chance…
Principal–agent problem & why it matters to content strategists
As content strategists, we usually work a lot with people. These people involve various stakeholders which may have…
How to use structured content
During our studies at the Content Strategy Master programme of the FH Joanneum Graz. we talk a lot…
How privilege defines performance
As content strategists, we usually start from where we stand. And that’s a pretty privileged place with a…
How content strategists can benefit from empirical social research
Empirical research means gaining knowledge by observation or experience. In content strategy, we typically gain knowledge by similar…