Read More 2.2K views3 minute read Content Controlling Content Strategy Change management for content strategistsByDominik BergerJuly 2, 2020 Implementing a content strategy means organizational change. Although it’s often an overseen “side effect”, content strategists should actually… Read More
Read More 1.9K views5 minute read Content Management Content Strategy A new grand compromise in content managementByDominik BergerJune 21, 2020 Content management systems are facing enormous challenges these days, such as an increasing number of channels. Users consume… Read More
Read More 2.1K views4 minute read Content Strategy Content strategy & agile project managementByDominik BergerMay 25, 2020 One of our last courses at the Content Strategy Master programme (FH Joanneum Graz) was about project management.… Read More
Read More 2.1K views4 minute read Content Strategy A reflection on portfoliosByDominik BergerApril 18, 2020 After publishing a decent amount of blog posts here on my portfolio called “Content Pirates” since over a… Read More
Read More 14.4K views3 minute read Content Strategy The evolution of web designByDominik BergerFebruary 13, 2020 During our Interface Design and Typography-course at the Content Strategy Master programme of FH Joanneum Graz we had… Read More
Read More 1.9K views2 minute read Content Strategy How to pitch content strategyByDominik BergerJanuary 28, 2020 During our Brand Values, Message Architecture, and Strategic Communication-course at the FH Joanneum Graz we had the chance… Read More
Read More 1.7K views3 minute read Content Strategy Principal–agent problem & why it matters to content strategistsByDominik BergerDecember 29, 2019 As content strategists, we usually work a lot with people. These people involve various stakeholders which may have… Read More
Read More 1.8K views2 minute read Content Strategy Information Architecture How to use structured contentByDominik BergerNovember 30, 2019 During our studies at the Content Strategy Master programme of the FH Joanneum Graz. we talk a lot… Read More
Read More 1.7K views3 minute read Content Strategy How privilege defines performanceByDominik BergerJuly 31, 2019 As content strategists, we usually start from where we stand. And that’s a pretty privileged place with a… Read More
Read More 1.4K views3 minute read Content Strategy How content strategists can benefit from empirical social researchByDominik BergerJuly 17, 2019 Empirical research means gaining knowledge by observation or experience. In content strategy, we typically gain knowledge by similar… Read More