Read More 2.6K views3 minute read Content Controlling Content Strategy Change management for content strategistsByDominik BergerJuly 2, 2020 Implementing a content strategy means organizational change. Although it’s often an overseen “side effect”, content strategists should actually… Read More
Read More 3.4K views4 minute read Content Controlling Content Management How to build a content governance model that sticksByDominik BergerJune 30, 2020 Over the past two years, we have extensively discussed content production, management, marketing, and even operations at the… Read More
Read More 2.0K views5 minute read Content Management Content Strategy A new grand compromise in content managementByDominik BergerJune 21, 2020 Content management systems are facing enormous challenges these days, such as an increasing number of channels. Users consume… Read More
Read More 2.3K views4 minute read Content Strategy Content strategy & agile project managementByDominik BergerMay 25, 2020 One of our last courses at the Content Strategy Master programme (FH Joanneum Graz) was about project management.… Read More
Read More 2.1K views2 minute read Content Strategy How to pitch content strategyByDominik BergerJanuary 28, 2020 During our Brand Values, Message Architecture, and Strategic Communication-course at the FH Joanneum Graz we had the chance… Read More
Read More 1.9K views3 minute read Content Strategy Principal–agent problem & why it matters to content strategistsByDominik BergerDecember 29, 2019 As content strategists, we usually work a lot with people. These people involve various stakeholders which may have… Read More
Read More 1.9K views2 minute read Content Marketing Solving the content trapByDominik BergerJuly 10, 2019 You’ve probably already fallen into the content trap. You are creating tons of content because you heard and… Read More