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Stakeholders

7 posts
Change management for content strategists
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  • 2.1K views
  • 3 minute read
  • Content Controlling
  • Content Strategy

Change management for content strategists

  • ByDominik Berger
  • July 2, 2020
Implementing a content strategy means organizational change. Although it’s often an overseen “side effect”, content strategists should actually…
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How to build a content governance model that sticks
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  • 2.9K views
  • 4 minute read
  • Content Controlling
  • Content Management

How to build a content governance model that sticks

  • ByDominik Berger
  • June 30, 2020
Over the past two years, we have extensively discussed content production, management, marketing, and even operations at the…
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A new grand compromise in content management
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  • 1.7K views
  • 5 minute read
  • Content Management
  • Content Strategy

A new grand compromise in content management

  • ByDominik Berger
  • June 21, 2020
Content management systems are facing enormous challenges these days, such as an increasing number of channels. Users consume…
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Content strategy & agile project management
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  • 2.0K views
  • 4 minute read
  • Content Strategy

Content strategy & agile project management

  • ByDominik Berger
  • May 25, 2020
One of our last courses at the Content Strategy Master programme (FH Joanneum Graz) was about project management.…
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How to pitch content strategy
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  • 1.8K views
  • 2 minute read
  • Content Strategy

How to pitch content strategy

  • ByDominik Berger
  • January 28, 2020
During our Brand Values, Message Architecture, and Strategic Communication-course at the FH Joanneum Graz we had the chance…
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Principal–agent problem & why it matters to content strategists
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  • 1.6K views
  • 3 minute read
  • Content Strategy

Principal–agent problem & why it matters to content strategists

  • ByDominik Berger
  • December 29, 2019
As content strategists, we usually work a lot with people. These people involve various stakeholders which may have…
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Solving the Content Trap
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  • 1.7K views
  • 2 minute read
  • Content Marketing

Solving the content trap

  • ByDominik Berger
  • July 10, 2019
You’ve probably already fallen into the content trap. You are creating tons of content because you heard and…
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Recent Posts
  • Change management for content strategists
  • How to build a content governance model that sticks
  • A new grand compromise in content management
  • Content strategy & agile project management
  • A reflection on portfolios
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